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Social networking increasingly part of the workplace environment

Analysts say online social networking is crossing over from something you do for fun with friends and family to something you increasingly will do with co-workers as part of your job.
Using social media tools for business is a bright idea

From an article in today's Lansing State Journal:

"People are bringing their Facebook experience into the enterprise," said Rob Koplowitz, an analyst with the research firm Forrester who says the presence of giants such as IBM and Microsoft will make 2010 "a defining year" in the crossover of social networking to the workplace.

By that, Koplowitz doesn't mean logging onto Facebook at your desk and uploading your photos from Maui while the boss is looking the other way. Rather, companies like Socialtext, Microsoft and IBM say their social networking software can help workers find the right colleague to help them complete a task, can help organize and locate internal data more easily and can boost productivity and reduce redundancy by better sharing what everyone is doing.

Read the full article at the link.

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